Play

Cloud Cultures

Microsoft

Learning from cultures of innovation

Long form video / Docuseries  / Brand / Campaign

Approach

A NEW HUMAN CAPABILITY

Food, music, architecture – all forms of creativity, all made unique by the mix of history, traditions and people applying them.

The modern era cloud power is no different – it represents an ability to create, to innovate, anything you can imagine. No one (we looked!) was even curious about this human side of the story. So, we gathered our film crew and set out across the world to learn, with our audience, what each unique Cloud Culture could teach us about innovation, connection and impact.

Docu-series

Season one

In our first four episodes we explored Europe – from global stock exchanges in England to Ukrainian women making a new start in Poland.

Docu-series

Season two

In our second season we took a broader look at the world near and far—exploring e-farming in Malaysia and innovation across America’s rust belt.

Docu-series

Season three

In season three we focused on embracing sustainability — from robot farming in Japan, to using the cloud to protect the ecosystems of South Africa.

Process

Cinematic highlights