Copilot success stories
The challenge
From Accenture/Avanade to Cognizant to PwC, every Microsoft partner has their own story and their own approach to how they leverage Microsoft signature AI product, Copilot for Microsoft 365. The challenge was creating stories that felt true to each partner yet still supported Microsoft’s overarching Copilot positioning and brand mission.
Product strategy
From the partner POV
We worked with more than thirteen key Microsoft partners to share their Copilot success stories in their own voice and style. Each brand was analyzed and given a unique narrative, supported by materials such as eBooks, infographics, and LinkedIn campaigns. Together these stories highlighted how Copilot for Microsoft 365 delivered meaningful results across global partners while staying in continuity with Microsoft’s broader Copilot vision. The result was a unified celebration of partner success and the impact of Copilot across the ecosystem.
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