Microsoft 365
The challenge
Microsoft’s productivity tools are so common that many assume they come with a new PC. But Office is now Microsoft 365, a subscription service. Without a salesperson to guide them, customers buying devices online missed that message and didn’t “attach” Microsoft 365, leaving a huge gap in sales and satisfaction. Microsoft came to us to help strategize ways to elevate the M365 message in online retail ecosystems, but we knew the real problem was the message itself.
Marketing strategy
40 global retailers, $69M in reclaimed revenue
We helped Microsoft bridge the gap between familiar products and the new offering. We combined simple, dynamic visuals based on what the audience knew (the top 3 apps) with clear, quick-to-read messaging that explained the value. Then we scouted all the places online retailers could insert that story in a way that would enhance the buying journey without disrupting it. To scale, we worked directly with over 40 global retailer, building flexible toolkits that made it easy to deliver our message on their sites.
