orange door
The challenge
For 58 years, Sound Behavioral Health has been there for those with dealing with mental health challenges and addiction. And With 600 staff across13 locations and 28 specialized programs, they’ve helped many. But their donor base was small and aging. They needed a way to express their mission that was simple, direct, and evocative.
Product strategy
A door to hope, healing, and recovery
We were inspired by the idea that the line between being at risk and being safe can be as simple as a doorway — a mental and physical threshold that leading to those that care. And so, the Orange Door campaign was born.
During Mental Health Awareness Month, bright orange doors appeared overnight across Puget Sound. Opening them revealed original artwork and messages of hope, along with a link to a campaign page where people could give. The doors sparked conversation online, evening news stories, and, together with TV ads and a full social campaign, raised powerful awareness of SBH. It was a call for the community to come together and support SBH’s life-changing work.
