Surface
The challenge
Product film
Destination: Iceland
Through a series of online and in-store campaigns, we enabled customers to experience stories of Surface in action. We probably could have done it all in the studio, but instead we packed up the crew for a trip to Iceland. Not just for the beautiful landscapes, but for the authenticity of the people and their environment. Then we turned the story of a device into one of tactile sensation—a truly personal experience that enables users to see their own possibilities within it.
Interactive showroom for Surface for Business
Tactility without a touch
In an era where getting people into a physical location is more challenging than ever, we created a digital showroom where business users can experience the quality of the devices. Users can manipulate them, learn more about all the features, and see Surface products in use through physical and software demos than span different industries and business groups.
