AI in a minute
The challenge
AI moves FAST. So fast that many enterprise executives barely have enough time to come up the curve on even the basic concepts. Terms like LLMs, generative AI, and Responsible AI were unfamiliar, yet leaders were being asked to make major decisions without the knowledge or confidence to ask for clarity.
Short-form film series
No CTA or link to product
We set out to “show up generous,” giving executives the essential knowledge they needed while positioning Microsoft as a trusted guide. Targeting time-starves c-suit execs on LinkedIn, each AI in a Minute episode was exactly one minute long, covering a single aspect of AI. Executives received valuable insights in seconds, and we captured data on which topics engaged them most. The result was helpful learning for leaders and actionable intelligence for Microsoft’s marketing and sales teams.
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Process
Explorations
