Cloud Events
The challenge
Beyond the big three of Build, Inspire and Envision, Microsoft hosts many global events. Cloud services alone account for more than 20, each traditionally with its own design system, materials and messaging. With audiences frequently crossing over, especially online, the result was a confusing and inconsistent experience that fragmented the Microsoft story.
Product strategy
A global event system
We built a cohesive Microsoft brand experience by establishing one visual thread that unified all seven cloud solution areas while highlighting their unique strengths.
More than 200 explorations, shaped by Microsoft’s fluent design language, informed the final direction. The result was a versatile library of static, motion and messaging assets for all events and their campaigns. The system included a robust set of off-the-shelf templates from social to CRM, presentations to signage, covering every aspect of the event, all delivered with a full set of guidelines that showcased the assets and explained their best use.
