Fire TV retail
The challenge
Traditional retail is ... not what it used to be. Instead of wide aisles and eager help, it’s crowded and understaffed. It’s a loud space where marketers try to outdo each other’s attempts to catch people’s attention. Getting above the noise requires a standout message and creative that can tell the story, and draw you in, from 30 feet away.
Approach
The magic of you
The Fire TV system does more than just stream nearly everything; it also uses advanced data to learn its viewers' tastes and habits. And it’s so good at it that it feels like magic. So, in a series of videos and point-of-sale tactics, we combined clean, clear design with 3D animation to catch the eye of passersby and inspire them to imagine a nearly endless array of entertainment options – all centered on them.
