SAP CONCUR
The challenge
Product pitches are full of promises about what[DH1] it can do, but rarely what can do with it. For SAP’s Concur offering, we were determined to give their customers a more personal look at the product. It wasn’t going to be just a demo. It would be an engaging, narrative-driven experience – one that would let business and technical decision-maker see themselves in the product. [DH1]Kept the intro statement, but collapsed the two paragraphs down to two sentences.
Product demos
Emotional proof
A series of premium, narrative-driven, self-guided demos transformed the way SAP customers saw — and experienced — Concur.
In an elegant environment that evokes the sophistication of the SAP brand, we gave leaders the opportunity experience how the software works, what their employees can expect, and the impact it can have on their industry. UI, motion, and video help bring the app to life across multiple personas that express the full end-to-end experience in a scalable, flexible, and media-friendly environment.
