Land for good
The challenge
Change needs active supporters, people inspired to give time, money, and effort to the cause. A leading non-profit, Forterra’s innovative, scalable solutions promote the preservation of wild and working lands and ensure a healthy landscape for all. But their donations were slipping, and, with so may ways to help, they needed a simple way to pitch themselves to new and existing donors alike.
Awareness campaign
Land for good
To help Forterra raise awareness of its efforts and reach out to both existing and potential donors, we developed a powerful campaign that reflected the passion of their team and challenged viewers to contribute.
“Land for Good” crystalizes Forterra’s values into a story about people coming together to conserve nature for everyone’s benefit. A dramatic hero video anchors the campaign, while social content, email, infographics and more reinforce and expand the messaging, to give the Forterra community—and especially those willing to help—a renewed sense of purpose.
