Majorana one
The challenge
Announcement trailer
Introducing the Majorana 1
What once felt like science fiction was suddenly real: a new kind of computing that could accelerate medical research, unlock new materials, and much more. The launch of the new Majorana 1 chip wasn’t just a huge deal for Microsoft; it had the potential to change everything. Through dynamic and engaging short-form and long-form videos, we gave viewers a peek at the new chip and provided an opportunity to dive in deeper. Each piece expressed the dynamic and exciting nature of the announcement.
Science explainer
A complex story made eloquent
We got into how the Majorana 1 works, why it matters, and what it means. We went behind the scenes and met some of the minds behind the project. And we explored its impact on the future. Aspirational but grounded messaging, 3D motion graphics and our advanced video production capabilities came together to share this inspiring story of dogged innovation that only Microsoft could tell.
Process
Explorations
