VEEAM REBRAND
The challenge
Product strategy
Radically resilient
We targeted C-Suite and TDM audiences with a campaign that shifted the central theme of data protection from recovery to resilience. Instead of avoiding looming cyberthreats, it was thriving in spite of them.
Across platforms such as LinkedIn, the new LinkedIn CTV network, The Trade Desk and more, we shared Veeam’s unique value as a partner rather than a utility. Through video, podcasts, UX, A Times Square takeover and more, we shared their dedicated approach to helping businesses grow and succeed. All the while we did extensive in-market message testing because, of course, it’s all about the data.
Branding
Building a
bold brand
We set out to build a brand equal parts tenacious & delicious. That meant developing mouthwatering flavor names, creating an iconic logo, making eye-catching colorways, and finding a voice that stands out among other low-alcohol options. And from there, Sucker Punch was born.
Values
We knew early on this would be a slightly spiked punch, crafted for those who dare ot drink differently. After trying 307 unique names, Sucker Punch came to be.
Voice and tone
We knew early on this would be a slightly spiked punch, crafted for those who dare ot drink differently. After trying 307 unique names, Sucker Punch came to be.
Visual identity
We knew early on this would be a slightly spiked punch, crafted for those who dare ot drink differently. After trying 307 unique names, Sucker Punch came to be.
Branding
Building a
bold brand
We set out to build a brand equal parts tenacious & delicious. That meant developing mouthwatering flavor names, creating an iconic logo, making eye-catching colorways, and finding a voice that stands out among other low-alcohol options. And from there, Sucker Punch was born.
Values
We knew early on this would be a slightly spiked punch, crafted for those who dare ot drink differently. After trying 307 unique names, Sucker Punch came to be.
Voice and tone
We knew early on this would be a slightly spiked punch, crafted for those who dare ot drink differently. After trying 307 unique names, Sucker Punch came to be.
Visual identity
We knew early on this would be a slightly spiked punch, crafted for those who dare ot drink differently. After trying 307 unique names, Sucker Punch came to be.
