VEEAM REBRAND
The challenge
The only data protection story anyone ever tells is about recovery. It’s about businesses being attacked, losing essential business assets, and maybe getting them back. It’s a story that positions the solution as box to be checked; a “set-it-and-forget-it” service. But data protection isn’t just about recovery. There’s a bigger, different story to tell. One that’s not about bouncing back, but about bouncing forward.
Product strategy
Radically resilient
We targeted C-Suite and TDM audiences with a campaign that shifted the central theme of data protection from recovery to resilience. Instead of avoiding looming cyberthreats, it was thriving in spite of them.
Across platforms such as LinkedIn, the new LinkedIn CTV network, The Trade Desk and more, we shared Veeam’s unique value as a partner rather than a utility. Through video, podcasts, UX, A Times Square takeover and more, we shared their dedicated approach to helping businesses grow and succeed. All the while we did extensive in-market message testing because, of course, it’s all about the data.
